1. I get asked all the
time – how do I get my site to the top ranking on Google? If there was
an easy and quick solution – we’d all be doing it – and we’d all be at
the top page of Google.
But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.
We
all want top rankings from Google. Why? As people online are
increasingly using the Internet (and most of the time Google) to search
for information or resources – top ranked websites in the Google search
results are getting the most clicks. How much more traffic and
visibility do the top ranking websites get in the results?
A
ton – The top ranking gets more than 50% of the clicks from a search.
#2 gets close to 14%. After that you’re in the single digits (not even
worth mentioning if you’re not on page one of Google.) More clicks =
more traffic = more leads.
So, it’s important to know how Google
determines page rank. Page rank represents how important a site is on
the Internet. Google figures that when one site links to another site,
it is like a vote for the other site. The more votes – the more
important the site must be.
But, the importance of the site that is
casting the vote also determines how important the vote itself is.
Google calculates a site’s importance from the votes cast for it. So,
the importance of each vote is also taken into account when determining
page rank.
It’s basically Google’s way of deciding a site’s
importance. The more important the site, the higher it will appear in
the page rankings.
I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.
1.
Content. Content is king – more important than anything else. No matter
how slick or compelling your website looks – or how many other sites
link to it – the content has to got to rock. It must be relevant and
keyword rich for the search terms that people are looking for on Google.
If you can create killer content and match that to exactly what people
are searching for – you’ve reached Google page rank nirvana.
2.
Consistency. Now that you’re churning out fresh and relevant content –
you must do it consistently. Once a week just doesn’t work anymore.
Writing an article for your newsletter once a week is not going to bring
you a ton of traffic. Why? Because that content once a week won’t get
you on page one of Google (top page rank.) What does? Blogging. You need
to be blogging 2-3 times a week (if not more) to consistently put out
new content that gets noticed and gets traffic. That will get you on
page one of Google. And the blog posts don’t need to be long, drawn out
articles (see content point above to ensure you’re putting out the best
content.)
3. Compelling. If it’s not interesting to read or worth
the time and effort for someone to consume it – don’t bother. Your
content (blog posts and articles) literally has to rock the reader’s
world. Keep it interesting and the reader will want to share it with
others and comment on the relevance. This helps build visibility and
back links (which helps your Google page rank.)
There you have it. An
SEO lesson on Google page rank and 3 important strategies to ensure
your site is up at the top. I look forward to seeing you there with me.
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